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Go Flatter Yourself

Go Flatter Yourself

We read an article in Fast Company recently. It was entitled: “How To Become The Most Well-Liked Person In The Office“. It said this, in part: The relationships you have with the people you work with can make the difference between a great day and a terrible one. We...
Perception is Not Reality

Perception is Not Reality

You have to wonder at the logic (or lack thereof) and the personalities of VPs of Sales, VPs of Sales & Marketing (why do companies give people responsibility for sales AND marketing?) Sales Directors, Sales Managers, and others responsible for running sales...
Somewhere Uber the Rainbow

Somewhere Uber the Rainbow

Somewhere over the rainbow, way up high There’s a land that I’ve heard of once in a lullaby. Somewhere over the rainbow, skies are blue And the dreams that you dare to dream, Really do come true. It’s only a matter of time before The Great Uberification of...
Burning the Candle at Both Ends

Burning the Candle at Both Ends

The story you’re about to read is true. The names have been changed to protect the hapless. We recently tried to help a gentleman (we’ll call him The Franchisee) who bought a franchise from a company (we’ll call it The Franchisor). The Franchisor promised The...
Get Over It

Get Over It

TRIGGER WARNING: THE FOLLOWING POST CONTAINS CONTENT THAT MAY BE UPSETTING TO THOSE WITH MISPLACED SENSES OF PRIORITY, MISGUIDED IMPRESSIONS OF THEIR TARGET AUDIENCES, MISBEGOTTEN NOTIONS ABOUT MARKETING, OR MISTAKEN SENSES OF THEIR OWN IMPORTANCE! You know that logo...
No Fighting Chance

No Fighting Chance

straitjacket (noun) garment made of strong material and designed to bind the arms anything that severely confines, constricts, or hinders verb 3. to put in or as in a straitjacket Scenario A. Imagine you’re a gym owner who wants to cultivate a stable of mixed martial...