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You Have To Do the Work

You Have To Do the Work

Miles Davis once said there’s only one in every 50 performances in which musicians play beyond themselves, in which they transcend their technical abilities and their imaginations to play from pure, unconscious inspiration. But it’s the other 49 performances by which...
A Happy Medium

A Happy Medium

You can’t blame folks for being confused about media. Terms from one medium — like banners from outdoor advertising — transfer to another medium — like banners for web advertising — almost as fast as new media emerge. It’d be hard enough to keep up if media were the...
Are You Engaged?

Are You Engaged?

We don’t mean to suggest we want to propose marriage. Rather, we’re inquiring whether you — or, more specifically your brand — are engaged in two important ways with two equally important but very different audiences. The first audience to consider comprises your...
All Advertising is Not Created Equal

All Advertising is Not Created Equal

Yes. Ad blockers are wreaking havoc on web advertising. No. Advertising is not dead, ad blockers and perilous predictions for print notwithstanding. But it is sucking wind a bit. And it may have nothing to blame but itself. Consider native advertising. If you’re not...

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