Economies of Scaling

Economies of Scaling

Economies of Scaling Since we’re nothing if not relentlessly curious, we were looking over a list of rare things recently. We found the usual suspects: Hen’s teeth. Blue roses. Black swans. Winter Olympics in Hell. An honest politician. You get the idea....
Terminological Confusion

Terminological Confusion

Terminological Confusion Sometimes marketing, particularly marketing terminology, can be its own worst enemy. Given the rate at which we marketing folks mass-produce jargon and buzzwords, it’s no wonder people get confused. In fact, some of the terms even...
Social Media Mobs

Social Media Mobs

Social Media Mobs Perhaps no entity did as much to popularize the motif of the angry mob as Universal Pictures. Starting with Frankenstein, almost every one of the classic Universal monster films featured what came to be the de rigueur mob scene. Little did the studio...
Nothing Up My Sleeve

Nothing Up My Sleeve

Nothing Up My Sleeve “You only get one chance to make a first impression.” How many times have you heard that one? We’re guessing it’s somewhere in the neighborhood of a million, give or take. But it doesn’t really matter. Its...

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