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Chips Are the New Dough

Chips Are the New Dough

Chips Are the New Dough Isn’t it ironic that we rely on computer technology to resolve problems created by computer technology? Before computers made our lives so simple, we exchanged cash for goods. But simple wasn’t good enough. So, we invented computers...
A Pound of Cure

A Pound of Cure

A Pound of Cure We don’t know if you’ve ever worked in manufacturing, industrial, warehouse, or other environments in which safety is of paramount concern. We have. And we were always struck by the number of posters, billboards, and display cases that were...
The Few, the Proud, the Typophobic

The Few, the Proud, the Typophobic

The Few, the Proud, the Typophobic In case you’re not aware, narcophobia (the fear of death) ranks second — below glossophobia (the fear of public speaking) — among the general population. That’s right. People are more afraid to speak to groups of people...
The Warp and Woof of Marketing

The Warp and Woof of Marketing

Despite our best efforts to make marketing simple, most folks persist in seeing it as complicated, even mysterious. Pshaw! Nothing could be farther from the truth. And we’ll prove it to you. There are three simple precepts at the fundament of all successful...