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Brand Is Not Dead

Brand Is Not Dead

While we were composing this post, we conducted a Google search on the phrase, brand is dead. The search returned 90,700,000 results. That’s neither an untruth nor an exaggeration. 90,700,000 hits, on the nosey. We haven’t read them all yet. (We’re up to 88,657,435.)...
Just Say, “No.”

Just Say, “No.”

You can be sure a topic has risen to stratospheric levels of absurdity when it becomes the subject of an academic treatise. And so it is with scope creep. Can we think about this for a moment? According to the old saw, it takes two to tango. That means the party of...
Jump!

Jump!

We can’t help but notice more and more people lining up to tell more and more people how to do more and more things. It seems as if every public nuisance with a keyboard or a microphone is out to tell someone what to do or how to do it. And the really obnoxious ones...
Don’t Be So Literal

Don’t Be So Literal

As creators of messages, we know our communications have to be clear, precise, and (as much as practicable) free from ambiguity, equivocation, and obfuscation. But reason (and sanity) suggests there should be limits. (Please!) Here are a few examples of instances in...