The BizComics Club Blog
The Australian author, critic, broadcaster, poet, translator, and memoirist, Clive James, once said: “Common sense and a sense of humor are the same thing, moving at different speeds. A sense of humor is just common sense, dancing.” So it is that our comics, while humorous in nature, very often reflect common sense — a sense that seems increasingly forgotten as time goes on.
In our blog, we hope to expand on that common sense, to clarify some things, to debunk some others. We hope to help you see the complex can be made simple, that it should be made simple. We hope to reinforce what you already know to be true — that because the simplest things are the most memorable, they’re the most effective. We hope to work with you to create simple, effective messages to promote your business and your interests. Most of all, we hope to have fun doing those things with you and to make common sense dance.
Attacked By the Blob! Horror-movie buffs may recall The Blob as the 1958 film in which Steve McQueen had his first starring role on the big screen. (He had a smaller role in Never Love a Stranger the same year.) That particular version of The Blob might have been any...read more
To Have and To Fold We don't know if you've ever witnessed The Great Escape. But it's a fairly common occurrence in our business (creative services, that is): Here's how it typically plays out: Client: I need a trifold. Designer: AAAAARRRRRGGGGHHHHH!!!!!! Client:...read more
White Space Perhaps nothing is so vaunted, so cherished, so coveted, so misunderstood, so misused, and so thoroughly abused as white space. Conjointly, and in relation to the use of white space, perhaps no group is so celebrated, so mimicked, so misunderstood, so...read more
The Sound of Silos It's a little-known fact (or a well-kept secret) that, many years ago, we worked in the grain industry. We were, in fact, grain farmers. And one of the people we worked with was Paul Simon. (Yes. That Paul Simon.) Back then, Uncle Clem had a silo...read more
Ghostwriters and Other Hobgoblins We recently went to visit a client who'd hired us to create cartoons for a speech he was scheduled to give. To accompany his speech, he wanted to use the cartoons, as slides, to illustrate a series of points he intended to make. When...read more
Marketing Miracle: The White Paper In our line of work, which happens to be marketing if you're a first-time visitor (welcome), we hear a lot about white papers. The things we hear are usually variations on some pretty predictable themes. And they usually prompt...read more
Long Live the King! You may not have noticed. But ever since the marketing folks in the marketing industry started believing content is king, they've been trying to convince us. Now you can hardly get away from the stuff. At this point in the evolution of our...read more
Are You Talkin' to Me? It's fairly common wisdom these days that electronic communications have emboldened us. Camped out at our keyboards, anonymous behind and detached from our audiences by screens of some sort, we tend to drop the civility that might otherwise...read more
Finders, Keepers You're likely aware of the saying most children are able to cite at a fairly young age: "Finders, keepers; losers, weepers." But it's unlikely you're aware of its origins. Believe it or not, it dates back to Roman law, probably during the term of...read more
Know Your Target Audience In the discovery sessions we conduct with our clients before creating their marketing programs, we insist on having all their stakeholders present. We define stakeholders as anyone with the authority and autonomy to show up at any time — up...read more