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When we started BizComics two-and-a-half years ago, we thought it was a good idea. We still do. We believed cartoons were the perfect medium in which to deliver simplified marketing messages: to engage, entertain, and educate. We still do. But the market — that great equalizer and The Ultimate Arbiter — seemed to remain unconvinced.

So, BizComics is shifting direction — from the steady diet of blog posts and emails we’ve been producing to books. That’s right. Aside from the fact that we’re excited about making the change, we don’t dare give BizComics up because we’re deathly afraid Thomas Edison was right:

Many of life’s failures are people who did not realize how close they were to success when they gave up.

So, rather than giving up, we prefer to say we’re standing down from Plan A, at least for now, as we shift to Plan B.

Do Not Go Gentle …

We couldn’t let BizComics go down without a fight anyway. The two entities that partnered to create BizComics — O’Brien Communications Group and Nate Fakes Cartoons — continue to thrive. Their success makes us determined to ignore this sage editorial advice from William Faulkner:

You have to be ready to kill your darlings.

Beyond that, BizComics is too dear to us and to our followers to kill it off. So, we’re sucking it up, manning up, and taking our cue from the defiant stance of Dylan Thomas:

Good men, the last wave by, crying how bright
Their frail deeds might have danced in a green bay,
Rage, rage against the dying of the light.

Okay. We’re not exactly raging. We have no reason to rage. We’ve already achieved two of our three objectives: (1) We had fun. (2) We learned much. And since our third objective was the most modest of the bunch anyway — world domination — we decided we might as well reach for the sky, go for all the marbles, swing for the fences, shoot the works, and [insert your favorite cliché here].

Next Steps

So, while we may be stepping down, in a sense, we’re most certainly not stepping out or away. Like the great and powerful Oz, we’re just going behind the curtain for a while. But we’ll still be pulling levers, spinning wheels, throwing switches, and weaving simple marketing messages from the illusion of complexity. And we’ll be putting those messages in books.

In the meantime, let us know if you need our help. We’ll always be happy to inject some humor into the sober fabric of business.

To paraphrase someone almost as famous as we are, we’ll be back.

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