Get Over It

Get Over It

TRIGGER WARNING: THE FOLLOWING POST CONTAINS CONTENT THAT MAY BE UPSETTING TO THOSE WITH MISPLACED SENSES OF PRIORITY, MISGUIDED IMPRESSIONS OF THEIR TARGET AUDIENCES, MISBEGOTTEN NOTIONS ABOUT MARKETING, OR MISTAKEN SENSES OF THEIR OWN IMPORTANCE! You know that logo...
No Fighting Chance

No Fighting Chance

straitjacket (noun) garment made of strong material and designed to bind the arms anything that severely confines, constricts, or hinders verb 3. to put in or as in a straitjacket Scenario A. Imagine you’re a gym owner who wants to cultivate a stable of mixed martial...
Not Quite That Direct

Not Quite That Direct

direct (adjective):straightforward, direct, candidwithout intervening persons, influences, factors, etc.; immediate; personal Uh … we’d like to have a word with you about direct marketing. We’ve seen fit to include the pertinent definitions of direct here because, at...
People First

People First

“We tend to meet any new situation by reorganizing; and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency, and demoralization.” (Charlton Ogburn, 1911-1998) We once worked with a company that hired a consulting...
Escaping the Herd

Escaping the Herd

We have three divisions: a sensational division, a mediocre division, and a rotten division. The sensational division is on the top floor … There aren’t too many clients who want to operate in that rarefied atmosphere. In the mediocre division, we have clients who...

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