TRIGGER WARNING: THE FOLLOWING POST CONTAINS CONTENT THAT MAY BE UPSETTING TO THOSE WITH MISPLACED SENSES OF PRIORITY, MISGUIDED IMPRESSIONS OF THEIR TARGET AUDIENCES, MISBEGOTTEN NOTIONS ABOUT MARKETING, OR MISTAKEN SENSES OF THEIR OWN IMPORTANCE!

You know that logo you love so much? No one else cares about it anywhere near as much as you do.

Yes. It’s your graphic identity. It’s the mark of your business. It’s the emblem of your brand. It’s the reflection of your brand’s personality. It’s symbolic of the promise you make to your customers and your prospects. And nobody cares.

Why should they? There are only two contexts in which your logo is likely to appear. The size of the thing isn’t material to your success in either of them:

  1. You haven’t yet established any brand awareness. If no one knows who you are, what you’re selling, and why it’s any good, you should be establishing your credibility and persuading people to buy what you’re selling instead of showing them how big your logo can be.
  2. You’ve already established your brand so effectively you’ve achieved household-name status. If everybody knows who you are, the size of your logo isn’t going to persuade people to buy any more of what you’re selling. You should be convincing them to buy more of it, whatever it is.

That’s right. The only thing your customers and prospects care about is how you communicate the value of your brand — and how you fulfill your brand’s promise with reliable quality and consistent delivery.

But take heart. If you’re still of a mind to expand the size of your logo, you can take advantage of this handy Chrome extension. And if the size of your logo — no matter how big it is — isn’t enough to let your customers and prospects know what you think is important (as opposed to what they think is important), perhaps you’ll be able to derive some satisfaction from knowing you at least have your own song.

And if none of that works, you may just have to content yourself with this.

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