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Pop-Up Ads

Pop-Up Ads

Pop-up ads were always annoying. Now they’re unscrupulous and arguably dangerous, too. Considering the fact that pop-up ads have rendered themselves all but useless, they’re also completely unnecessary. And they may even be insulting. Maybe that’s why they’re spawning...
Finding Your Target Audience

Finding Your Target Audience

Sometimes it may seem as if finding your target audience requires some kind of specialized sleuthing. It doesn’t. It does, however, require a little science, a little art, and a little self-faith. Here some suggestions for applying all three: Science Depending on what...
The Medium Need Not Be the Message

The Medium Need Not Be the Message

Far be it from us to question the intellectual acuity (to say nothing of the foresight) of the late Marshall McLuhan. But we have to wonder if he’d have thought the medium is the message if he were still with us today. It seems to us, halfway through the second decade...
Bells and Whistles

Bells and Whistles

If you have a marketing website, especially a B2B marketing site, it has two jobs: To direct sensory and mechanical responses. To direct those responses into your sales channel. It has to do those two jobs by doing four other things, in this order: Make it readily...

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