Big Ideas

Big Ideas

Big Ideas Ya know what we love? We love it when people say things like, “Let me give you a good idea.” Or they might say, “Here’s a funny story.” We especially love it when people go all in and say things like, “Wait’ll you...
The Wrong Tree

The Wrong Tree

The Wrong Tree In a recent bout of pointless reminiscence (is reminiscence vs. nostalgia a distinction without a difference?), we were recalling those days, long ago, when people still studied the Humanities. You know, the arts that engaged us creatively before we all...
Mirror, Mirror

Mirror, Mirror

Mirror, Mirror We have no idea what came over us, but we had a decidedly uncharacteristic bout of self-reflection the other day. Needless to say, it was profoundly disorienting. And it left us feeling a little queasy, a little humbled, but much less alone....
Oh, What a Tangled Web(site) We Weave

Oh, What a Tangled Web(site) We Weave

Oh, What a Tangled Web(site) We Weave The story you about to read is true. The names have been changed because nobody in their right mind would believe it for a second. We were once hired to create a B2B website. We asked the client what his objectives were. He said,...
It Doesn’t Mean We Should

It Doesn’t Mean We Should

It Doesn’t Mean We Should Years ago, this piece of wisdom was imparted to us by the late Jeff Pollard, a graphic designer whose work we admired tremendously: Good graphic design is effective packaging. It packages a message to make it as engaging, accessible,...
The Irony Board

The Irony Board

The Irony Board Riddle us this, Batman: If we’re so enamored of abbreviations and acronyms, why do we protract and convolute our speech so much? Ironic, isn’t it? Consider: Rather than, “Prioritize,” we’re likely to hear someone say,...

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