Yes. Ad blockers are wreaking havoc on web advertising. No. Advertising is not dead, ad blockers and perilous predictions for print notwithstanding. But it is sucking wind a bit. And it may have nothing to blame but itself. Consider native advertising. If you’re not...
Pop-up ads were always annoying. Now they’re unscrupulous and arguably dangerous, too. Considering the fact that pop-up ads have rendered themselves all but useless, they’re also completely unnecessary. And they may even be insulting. Maybe that’s why they’re spawning...
Sometimes it may seem as if finding your target audience requires some kind of specialized sleuthing. It doesn’t. It does, however, require a little science, a little art, and a little self-faith. Here some suggestions for applying all three: Science Depending on what...
Far be it from us to question the intellectual acuity (to say nothing of the foresight) of the late Marshall McLuhan. But we have to wonder if he’d have thought the medium is the message if he were still with us today. It seems to us, halfway through the second decade...
If you have a marketing website, especially a B2B marketing site, it has two jobs: To direct sensory and mechanical responses. To direct those responses into your sales channel. It has to do those two jobs by doing four other things, in this order: Make it readily...
Establishing a clear vision for your company reminds us of the old saying: “If it were easy, everyone would do it.” In truth, it’s not easy to establish a clear vision for any company. Given the accelerating pace of everything, we tend to incline toward assuming any...
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