Survey Says! We’ve noticed something that seems to have become unnervingly common practice at car dealerships. After you’ve bought a car, or even if you’ve just taken it in for service, you get a speech that goes something like this from the...
Place This Product placements have achieved a state of such near-ubiquity that it’s almost impossible to compete with them or to think of new places for them to appear. From race cars to TV programs and movies, from sporting arenas to the tops of NBA backboards...
♫ Stormy Weather ♫ We’re all for collaborating, sharing ideas, challenging each other to be creative, and entertaining unorthodox perspectives, approaches, and methodologies. But you have to remember that, if anything constructive is to come from brainstorming,...
Set Sale for Neverland We’ve always loved the idea of sales forecasting. In fact, it’s one of our favorite parts of business planning. One of the reasons we love it so much is that it’s like meteorology and economics: It’s as much art as...
Put Me In, Coach We reported for duty today with an irresistible inclination to ask rhetorical questions. Rather than resist, we opted to cave to the compulsion. So, here we go: If you were a football coach, would you send the smallest player on your team to block the...
Economies of Scaling Since we’re nothing if not relentlessly curious, we were looking over a list of rare things recently. We found the usual suspects: Hen’s teeth. Blue roses. Black swans. Winter Olympics in Hell. An honest politician. You get the idea....
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