Terminological Confusion Sometimes marketing, particularly marketing terminology, can be its own worst enemy. Given the rate at which we marketing folks mass-produce jargon and buzzwords, it’s no wonder people get confused. In fact, some of the terms even...
Social Media Mobs Perhaps no entity did as much to popularize the motif of the angry mob as Universal Pictures. Starting with Frankenstein, almost every one of the classic Universal monster films featured what came to be the de rigueur mob scene. Little did the studio...
Nothing Up My Sleeve “You only get one chance to make a first impression.” How many times have you heard that one? We’re guessing it’s somewhere in the neighborhood of a million, give or take. But it doesn’t really matter. Its...
Chips Are the New Dough Isn’t it ironic that we rely on computer technology to resolve problems created by computer technology? Before computers made our lives so simple, we exchanged cash for goods. But simple wasn’t good enough. So, we invented computers...
A Pound of Cure We don’t know if you’ve ever worked in manufacturing, industrial, warehouse, or other environments in which safety is of paramount concern. We have. And we were always struck by the number of posters, billboards, and display cases that were...
The Few, the Proud, the Typophobic In case you’re not aware, narcophobia (the fear of death) ranks second — below glossophobia (the fear of public speaking) — among the general population. That’s right. People are more afraid to speak to groups of people...
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