Terminological Confusion Sometimes marketing, particularly marketing terminology, can be its own worst enemy. Given the rate at which we marketing folks mass-produce jargon and buzzwords, it’s no wonder people get confused. In fact, some of the terms even...
According to Investopedia, the terms bull and bear are used to describe different sets of market conditions. Specifically: [Bull] refers to a market that is on the rise. It is typified by a sustained increase in market share prices. In such times, investors have faith...
Hi. We’re your programmatic ads. We show up in everything from websites to apps, from games to online publications, often running on so-called recommendation platforms that monitor your every move on the Web and react by trying to sell you stuff the programmatic...
It’s happened to all of us. We get an email that’s so infuriating, or so brutishly stupid, that we respond almost reflexively. We rip off a nasty-gram intended solely for our inner circle, our confidantes, our BFFs, or those poor souls unfortunate enough to be as...
When we develop websites for our clients, we diligently test compatibility with all manner of browsers — Firefox, Chrome, Opera, Safari, Torch, Maxthon, SeaMonkey, Avant, Huey, Dewey, Louie, and Popeye. When we’ve confidently determined the sites render optimally on...
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