When we started BizComics two-and-a-half years ago, we thought it was a good idea. We still do. We believed cartoons were the perfect medium in which to deliver simplified marketing messages: to engage, entertain, and educate. We still do. But the market — that great...
Long Live the King! You may not have noticed. But ever since the marketing folks in the marketing industry started believing content is king, they’ve been trying to convince us. Now you can hardly get away from the stuff. At this point in the evolution of our...
Are You Talkin’ to Me? It’s fairly common wisdom these days that electronic communications have emboldened us. Camped out at our keyboards, anonymous behind and detached from our audiences by screens of some sort, we tend to drop the civility that might...
Finders, Keepers You’re likely aware of the saying most children are able to cite at a fairly young age: “Finders, keepers; losers, weepers.” But it’s unlikely you’re aware of its origins. Believe it or not, it dates back to Roman law,...
Know Your Target Audience In the discovery sessions we conduct with our clients before creating their marketing programs, we insist on having all their stakeholders present. We define stakeholders as anyone with the authority and autonomy to show up at any time — up...
Sometimes You Have to Show Up If you’re anything like us, you think you hear almost as much about telecommuting as you hear about innovation, disruption, and other things that almost never happen. But according to GlobalWorkPlaceAnalytics.com, telecommunicating...
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