If you’re thinking about moonlighting in a retail gig, and especially if it’s been a while since you attempted any such thing, you should be prepared to encounter some rather profound disorientation. That’s because marketing has become more much...
If you’re the smartest person in the room, then you’re in the wrong room. (Confucius) Here’s a question: Notwithstanding the fact you simply don’t have time to do everything, why do you hire people? Here’s another one: Have you ever given...
We’re not sure we’d go so far as to say the customer is always right. After all, customers are people. And people (like us) have a way of being … well … unreasonable at times. It’s part of our nature as human beings. It’s in our...
We’re all for recycling. In fact, we recycle and re-use just about everything, including chewing gum and our own jokes. But there are limits, even for us. Here’s one of those limits: We once found out someone in our employ recycled our proposals, recycled...
That sucking sound you hear is the whoosh of corporate culture, organizational responsibility, individual authority, customer service, and general accountability as they’re sucked into the black hole of The Age of Popularity. That black hole is formed by the...
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