The Few, the Proud, the Typophobic In case you’re not aware, narcophobia (the fear of death) ranks second — below glossophobia (the fear of public speaking) — among the general population. That’s right. People are more afraid to speak to groups of people...
Despite our best efforts to make marketing simple, most folks persist in seeing it as complicated, even mysterious. Pshaw! Nothing could be farther from the truth. And we’ll prove it to you. There are three simple precepts at the fundament of all successful...
We don’t like to generalize. But we’re going to do it anyway: RFPs are a waste of just about everything. We’d have imagined that to be common knowledge by now. But given the number of organizations that still rely on RFPs, we’re guessing...
We learned a wonderful Italian word the other day: ficcanaso. A ficcanaso is a busybody, someone who’s constantly sticking his nose in other people’s affairs, a snoop, a buttinsky, an intermeddler. It reminded us of people for whom and with whom...
We sometimes overlook the truth in the axiom: The more things change, the more they stay the same. We read an old poem the other day that compelled us to think about the dysfunctional ways in which many companies go about doing business, have always gone about doing...
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