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The Medium Need Not Be the Message

The Medium Need Not Be the Message

Far be it from us to question the intellectual acuity (to say nothing of the foresight) of the late Marshall McLuhan. But we have to wonder if he’d have thought the medium is the message if he were still with us today. It seems to us, halfway through the second decade...
Bells and Whistles

Bells and Whistles

If you have a marketing website, especially a B2B marketing site, it has two jobs: To direct sensory and mechanical responses. To direct those responses into your sales channel. It has to do those two jobs by doing four other things, in this order: Make it readily...
Clear Vision

Clear Vision

Establishing a clear vision for your company reminds us of the old saying: “If it were easy, everyone would do it.” In truth, it’s not easy to establish a clear vision for any company. Given the accelerating pace of everything, we tend to incline toward assuming any...
Above the Fold

Above the Fold

In the days in which Superman was still flying high on TV, in which Clark Kent was still managing to fool everyone with a disguise that comprised only a pair of glasses, and in which newspapers were the medium in which most people consumed daily information, most...