You can’t blame folks for being confused about media. Terms from one medium — like banners from outdoor advertising — transfer to another medium — like banners for web advertising — almost as fast as new media emerge. It’d be hard enough to keep up if media were the...
We don’t mean to suggest we want to propose marriage. Rather, we’re inquiring whether you — or, more specifically your brand — are engaged in two important ways with two equally important but very different audiences. The first audience to consider comprises your...
Yes. Ad blockers are wreaking havoc on web advertising. No. Advertising is not dead, ad blockers and perilous predictions for print notwithstanding. But it is sucking wind a bit. And it may have nothing to blame but itself. Consider native advertising. If you’re not...
Pop-up ads were always annoying. Now they’re unscrupulous and arguably dangerous, too. Considering the fact that pop-up ads have rendered themselves all but useless, they’re also completely unnecessary. And they may even be insulting. Maybe that’s why they’re spawning...
Sometimes it may seem as if finding your target audience requires some kind of specialized sleuthing. It doesn’t. It does, however, require a little science, a little art, and a little self-faith. Here some suggestions for applying all three: Science Depending on what...
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