Finders, Keepers You’re likely aware of the saying most children are able to cite at a fairly young age: “Finders, keepers; losers, weepers.” But it’s unlikely you’re aware of its origins. Believe it or not, it dates back to Roman law,...
Know Your Target Audience In the discovery sessions we conduct with our clients before creating their marketing programs, we insist on having all their stakeholders present. We define stakeholders as anyone with the authority and autonomy to show up at any time — up...
Sometimes You Have to Show Up If you’re anything like us, you think you hear almost as much about telecommuting as you hear about innovation, disruption, and other things that almost never happen. But according to GlobalWorkPlaceAnalytics.com, telecommunicating...
Survey Says! We’ve noticed something that seems to have become unnervingly common practice at car dealerships. After you’ve bought a car, or even if you’ve just taken it in for service, you get a speech that goes something like this from the...
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