Select Page
Not Quite That Direct

Not Quite That Direct

direct (adjective):straightforward, direct, candidwithout intervening persons, influences, factors, etc.; immediate; personal Uh … we’d like to have a word with you about direct marketing. We’ve seen fit to include the pertinent definitions of direct here because, at...
People First

People First

“We tend to meet any new situation by reorganizing; and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency, and demoralization.” (Charlton Ogburn, 1911-1998) We once worked with a company that hired a consulting...
Escaping the Herd

Escaping the Herd

We have three divisions: a sensational division, a mediocre division, and a rotten division. The sensational division is on the top floor … There aren’t too many clients who want to operate in that rarefied atmosphere. In the mediocre division, we have clients who...
You Have To Do the Work

You Have To Do the Work

Miles Davis once said there’s only one in every 50 performances in which musicians play beyond themselves, in which they transcend their technical abilities and their imaginations to play from pure, unconscious inspiration. But it’s the other 49 performances by which...
A Happy Medium

A Happy Medium

You can’t blame folks for being confused about media. Terms from one medium — like banners from outdoor advertising — transfer to another medium — like banners for web advertising — almost as fast as new media emerge. It’d be hard enough to keep up if media were the...
Are You Engaged?

Are You Engaged?

We don’t mean to suggest we want to propose marriage. Rather, we’re inquiring whether you — or, more specifically your brand — are engaged in two important ways with two equally important but very different audiences. The first audience to consider comprises your...