We’re not sure we’d go so far as to say the customer is always right. After all, customers are people. And people (like us) have a way of being … well … unreasonable at times. It’s part of our nature as human beings. It’s in our...
We’re all for recycling. In fact, we recycle and re-use just about everything, including chewing gum and our own jokes. But there are limits, even for us. Here’s one of those limits: We once found out someone in our employ recycled our proposals, recycled...
That sucking sound you hear is the whoosh of corporate culture, organizational responsibility, individual authority, customer service, and general accountability as they’re sucked into the black hole of The Age of Popularity. That black hole is formed by the...
We’re giving serious thought to writing a book about expectations or, more specifically, about their refutation. We’re going to call it, I Thought Bananas Were Purple. We’re going to call it that because we’re struck by the unvarying...
Marketing programs are like gyms: At the beginning of the year, every one of them is full — full of good intentions, full of enthusiastic people, full of money, full of hope. But marketing programs almost always fall victim to the same two maladies that plague gyms —...
There’s an old saying that goes like this: You can lead a horse to water, but you can’t make him do an inward somersault with a triple twist. Likewise, you can create all the content you want, but you can’t expect it to be effective if it’s not...
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