Marketing programs are like gyms: At the beginning of the year, every one of them is full — full of good intentions, full of enthusiastic people, full of money, full of hope. But marketing programs almost always fall victim to the same two maladies that plague gyms —...
There’s an old saying that goes like this: You can lead a horse to water, but you can’t make him do an inward somersault with a triple twist. Likewise, you can create all the content you want, but you can’t expect it to be effective if it’s not...
Remember research? The recollection isn’t as easy as it used to be. The popularity of research peaked during the The Great Curiosity, an era in which people actually wanted to learn things, before knee-jerks and quick answers gained political and popular...
Have you ever noticed this? The people who talk most about innovation are those who are least likely to practice it — to apply or be receptive to imagination and creativity. And the people who talk most about disruption are those who are most averse to alternatives to...
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