The BizComics Club Blog
The Australian author, critic, broadcaster, poet, translator, and memoirist, Clive James, once said: “Common sense and a sense of humor are the same thing, moving at different speeds. A sense of humor is just common sense, dancing.” So it is that our comics, while humorous in nature, very often reflect common sense — a sense that seems increasingly forgotten as time goes on.
In our blog, we hope to expand on that common sense, to clarify some things, to debunk some others. We hope to help you see the complex can be made simple, that it should be made simple. We hope to reinforce what you already know to be true — that because the simplest things are the most memorable, they’re the most effective. We hope to work with you to create simple, effective messages to promote your business and your interests. Most of all, we hope to have fun doing those things with you and to make common sense dance.
Pardon the Interruption
Hi. We’re your programmatic ads. We show up in everything from websites to apps, from games to online publications, often running on so-called recommendation platforms that monitor your every move on the Web and react by trying to sell you stuff the programmatic...
Oh, That’s Depressing
It’s happened to all of us. We get an email that’s so infuriating, or so brutishly stupid, that we respond almost reflexively. We rip off a nasty-gram intended solely for our inner circle, our confidantes, our BFFs, or those poor souls unfortunate enough to be as...
Impressionistic Chaos
When we develop websites for our clients, we diligently test compatibility with all manner of browsers — Firefox, Chrome, Opera, Safari, Torch, Maxthon, SeaMonkey, Avant, Huey, Dewey, Louie, and Popeye. When we’ve confidently determined the sites render optimally on...
Go Flatter Yourself
We read an article in Fast Company recently. It was entitled: “How To Become The Most Well-Liked Person In The Office“. It said this, in part: The relationships you have with the people you work with can make the difference between a great day and a terrible one. We...
Perception is Not Reality
You have to wonder at the logic (or lack thereof) and the personalities of VPs of Sales, VPs of Sales & Marketing (why do companies give people responsibility for sales AND marketing?) Sales Directors, Sales Managers, and others responsible for running sales...
Somewhere Uber the Rainbow
Somewhere over the rainbow, way up high There's a land that I've heard of once in a lullaby. Somewhere over the rainbow, skies are blue And the dreams that you dare to dream, Really do come true. It’s only a matter of time before The Great Uberification of Everything...
Burning the Candle at Both Ends
The story you’re about to read is true. The names have been changed to protect the hapless. We recently tried to help a gentleman (we’ll call him The Franchisee) who bought a franchise from a company (we’ll call it The Franchisor). The Franchisor promised The...
Get Over It
TRIGGER WARNING: THE FOLLOWING POST CONTAINS CONTENT THAT MAY BE UPSETTING TO THOSE WITH MISPLACED SENSES OF PRIORITY, MISGUIDED IMPRESSIONS OF THEIR TARGET AUDIENCES, MISBEGOTTEN NOTIONS ABOUT MARKETING, OR MISTAKEN SENSES OF THEIR OWN IMPORTANCE! You know that logo...
No Fighting Chance
straitjacket (noun) garment made of strong material and designed to bind the arms anything that severely confines, constricts, or hinders verb 3. to put in or as in a straitjacket Scenario A. Imagine you’re a gym owner who wants to cultivate a stable of mixed martial...
Not Quite That Direct
direct (adjective):straightforward, direct, candidwithout intervening persons, influences, factors, etc.; immediate; personal Uh … we’d like to have a word with you about direct marketing. We’ve seen fit to include the pertinent definitions of direct here because, at...