The BizComics Club Blog
The Australian author, critic, broadcaster, poet, translator, and memoirist, Clive James, once said: “Common sense and a sense of humor are the same thing, moving at different speeds. A sense of humor is just common sense, dancing.” So it is that our comics, while humorous in nature, very often reflect common sense — a sense that seems increasingly forgotten as time goes on.
In our blog, we hope to expand on that common sense, to clarify some things, to debunk some others. We hope to help you see the complex can be made simple, that it should be made simple. We hope to reinforce what you already know to be true — that because the simplest things are the most memorable, they’re the most effective. We hope to work with you to create simple, effective messages to promote your business and your interests. Most of all, we hope to have fun doing those things with you and to make common sense dance.
Terminological Confusion Sometimes marketing, particularly marketing terminology, can be its own worst enemy. Given the rate at which we marketing folks mass-produce jargon and buzzwords, it's no wonder people get confused. In fact, some of the terms even confuse us....read more
Social Media Mobs Perhaps no entity did as much to popularize the motif of the angry mob as Universal Pictures. Starting with Frankenstein, almost every one of the classic Universal monster films featured what came to be the de rigueur mob scene. Little did the studio...read more
Nothing Up My Sleeve "You only get one chance to make a first impression." How many times have you heard that one? We're guessing it's somewhere in the neighborhood of a million, give or take. But it doesn't really matter. Its mathematical irrefutability...read more
Chips Are the New Dough Isn’t it ironic that we rely on computer technology to resolve problems created by computer technology? Before computers made our lives so simple, we exchanged cash for goods. But simple wasn't good enough. So, we invented computers ... and the...read more
A Pound of Cure We don't know if you've ever worked in manufacturing, industrial, warehouse, or other environments in which safety is of paramount concern. We have. And we were always struck by the number of posters, billboards, and display cases that were dedicated...read more
The Few, the Proud, the Typophobic In case you're not aware, narcophobia (the fear of death) ranks second — below glossophobia (the fear of public speaking) — among the general population. That's right. People are more afraid to speak to groups of people than they are...read more
Despite our best efforts to make marketing simple, most folks persist in seeing it as complicated, even mysterious. Pshaw! Nothing could be farther from the truth. And we'll prove it to you. There are three simple precepts at the fundament of all successful marketing....read more
We don't like to generalize. But we're going to do it anyway: RFPs are a waste of just about everything. We'd have imagined that to be common knowledge by now. But given the number of organizations that still rely on RFPs, we're guessing everyone hasn't gotten the...read more
We learned a wonderful Italian word the other day: ficcanaso. A ficcanaso is a busybody, someone who's constantly sticking his nose in other people's affairs, a snoop, a buttinsky, an intermeddler. It reminded us of people for whom and with whom we've worked....read more
We sometimes overlook the truth in the axiom: The more things change, the more they stay the same. We read an old poem the other day that compelled us to think about the dysfunctional ways in which many companies go about doing business, have always gone about doing...read more