The BizComics Club Blog
The Australian author, critic, broadcaster, poet, translator, and memoirist, Clive James, once said: “Common sense and a sense of humor are the same thing, moving at different speeds. A sense of humor is just common sense, dancing.” So it is that our comics, while humorous in nature, very often reflect common sense — a sense that seems increasingly forgotten as time goes on.
In our blog, we hope to expand on that common sense, to clarify some things, to debunk some others. We hope to help you see the complex can be made simple, that it should be made simple. We hope to reinforce what you already know to be true — that because the simplest things are the most memorable, they’re the most effective. We hope to work with you to create simple, effective messages to promote your business and your interests. Most of all, we hope to have fun doing those things with you and to make common sense dance.
Poetic Justice
We sometimes overlook the truth in the axiom: The more things change, the more they stay the same. We read an old poem the other day that compelled us to think about the dysfunctional ways in which many companies go about doing business, have always gone about doing...
The Person vs. the Persona
If you're thinking about moonlighting in a retail gig, and especially if it's been a while since you attempted any such thing, you should be prepared to encounter some rather profound disorientation. That's because marketing has become more much technical and...
Smart Is as Smart Does
If you're the smartest person in the room, then you're in the wrong room. (Confucius) Here's a question: Notwithstanding the fact you simply don't have time to do everything, why do you hire people? Here's another one: Have you ever given the first question any...
Cool Head, Full Wallet
We're not sure we'd go so far as to say the customer is always right. After all, customers are people. And people (like us) have a way of being ... well ... unreasonable at times. It's part of our nature as human beings. It's in our wiring. On the other hand, the...
Integrity
We're all for recycling. In fact, we recycle and re-use just about everything, including chewing gum and our own jokes. But there are limits, even for us. Here's one of those limits: We once found out someone in our employ recycled our proposals, recycled some of the...
The Leadership Vacuum
That sucking sound you hear is the whoosh of corporate culture, organizational responsibility, individual authority, customer service, and general accountability as they're sucked into the black hole of The Age of Popularity. That black hole is formed by the...
Expectations
We're giving serious thought to writing a book about expectations or, more specifically, about their refutation. We're going to call it, I Thought Bananas Were Purple. We're going to call it that because we're struck by the unvarying consistency of people's responses...
Pump Up Your Time and Your Reality
Marketing programs are like gyms: At the beginning of the year, every one of them is full — full of good intentions, full of enthusiastic people, full of money, full of hope. But marketing programs almost always fall victim to the same two maladies that plague gyms —...
Content is King … If It’s Consumed
There's an old saying that goes like this: You can lead a horse to water, but you can't make him do an inward somersault with a triple twist. Likewise, you can create all the content you want, but you can't expect it to be effective if it's not consumed. If your...
The Dog Ate My Google
Remember research? The recollection isn't as easy as it used to be. The popularity of research peaked during the The Great Curiosity, an era in which people actually wanted to learn things, before knee-jerks and quick answers gained political and popular favor. The...